Here the author of The Tipping Point and Outliers considers how humans are able to make decisions in a blink, based on first impressions, and why some people seem so much better at it than others. Examining case studies and phenomena like speed dating, pop music, and New Coke, Malcolm Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. He also looks at the "dark side of blink," when deliberate and accidental miscues have led to tragic errors.