Turn TV insights into measurable actions.
Today’s consumers hop from screen to screen, want immediate gratification and have high expectations for the brands they pursue. As a marketer, how can you get more ROI in a multi-screen world?
With the Google Analytics 360 Suite, marketers can now analyze down-to-the minute TV ad airings data alongside digital data to reveal traffic spikes attributable to specific ad placements.
With the Google Analytics 360 Suite, Nest was able to:
- Connect the dots between TV airings data and digital activity.
- Get insight into creative, network and category campaign performance for both TV and digital marketing.
- Spur a new level of consumer engagement.