Adding attribution to the purchase funnel.
The funnel has been with us for years — from awareness to loyalty, marketers strive to move audiences through it to become customers. But if each channel is approached as a separate funnel, how can we interpret today’s complex, cross-channel customer journeys?
Say no to silos.
Data-driven attribution is the answer. As audiences hop from mobile to laptop to in-store at a whim, data-driven attribution delivers cross-channel insights. With a cross-channel view of the funnel, you can make fact-based decisions, increase efficiencies, and gain greater returns on marketing investments across the board.
In this article you’ll learn:
- How siloed thinking obscures cross-channel performance
- How a cross-channel view can help you target customers based on where they are in the purchase funnel
- Four strategic-to-tactical benefits of advanced, data-driven attribution