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Staffing your marketing measurement team: Why you need data experts.

In today’s data-driven environment, marketing doesn’t have to be a guessing game. Analytics solutions empower marketers to make fact-based decisions.


But getting business results means hiring data experts with the analytics talent to gain maximum insight, actionability, and value from analytics. What should your analytics org chart look like?


Finding people who tell stories with data.

We talked with marketing and analytics leaders to get thoughts on finding the right analytics talent and skills for today’s marketing teams.


In this article, you’ll learn:


  • Why people who can interpret data in meaningful ways are critical
  • What backgrounds and skillsets to look for, and where to find “data storytellers”
  • How these critical resources fit into your analytics org chart





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    To get more from your analytics solutions, find and hire the right people.

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