Audience Center 360 has the features you need to simplify the challenge of organizing your customer data, analyzing it for insights, and using these audience insights to take action.
Simplify setup and get consistent, accurate data with Audience Center 360.
Audience Center 360 offers out-of-the-box access to Google Audience data — including demographic, affinity, and in-market data — and hundreds of third-party audience lists.
CRM and Offline Data
Audience Center 360 allows you to import CRM and offline data and merge it with your online campaign and audience data.
Native integrations with DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick Search, and DoubleClick for Publisher give you seamless access to your campaign and audience data.
Integrations with Google’s ad products give you easy access to your AdWords, Google Display Network, and YouTube data.
Quickly import your site activity data from Google Analytics by linking your Audience Center 360 and Analytics accounts.
Analytics & Reporting
See what works and decide what to test.
Identify the optimal frequency of messaging for your audiences and set cross-channel frequency caps.
Learn more about who makes up your most important audiences and identify new, similar audiences you can use to extend your reach.
Understand how your marketing is performing for a specific audience so you can optimize and find out where your campaigns are reaching unique or overlapping audiences.
See how your audience performance varies by geo to uncover location specific insights.
Audience Testing & Publishing
Audience Center 360 allows you to create tests and publish audiences to Google and third-party destinations in just a few clicks.
Split audiences amongst up to 10 groups and run controlled, cross-channel tests.
Seamlessly publish audience data to DoubleClick Campaign Manager and DoubleClick Bid Manager.
Use Audience Center 360 insights to optimize your Google Display Network and search ads.
Publish audiences to supported third-party destinations, including DSPs.
Learn More About Audience Center 360
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